Behind the Flavor Revolution
We’re a team of science lovers, flavor fanatics, and food rebels on a mission to make indulgent food smarter, cleaner, and way better for you.
Our Mission.
Fixing Flavor Without Compromise.
We believe food should taste amazing and make you feel amazing. But for too long, “healthier” meant bland, boring, or fake.
We’re flipping that script using cutting-edge science to help food brands cut sugar and salt without touching the taste. No artificial substitutes. No weird aftertaste. Just smart technology, real ingredients, and better food for everyone.
We’re not in the business of “less.” We’re in the business of more flavor without sacrificing health.
Our Vision.
A Future Where Flavor Works Smarter.
We’re building the flavor foundation for the next generation of food. And we’re doing it with real science, clean ingredients, and bold ambition.
Meet the Flavor Fixers.
We’re a lean, passionate team of food scientists, tech innovators, and dreamers who believe flavor shouldn’t come with side effects.
Guy Ben Zvi
CEO and ChiefScientist
Yair Avigdor
COO – VP Operations
Alisa Dunkel
Head of R&D
Meiky Tollman
North USA
Eyal Shimoni
Advisory Board
Steven Dabrow
Advisory board; Director
Ready to Taste the Future?
Let’s make your food healthier, tastier, and smarter – together.